New Zealand Transport Agency: Mistakes
Summary
Clear evidence of strategic thinking came through with "Mistakes". Over several years the New Zealand Transport Agency has run campaigns to reduce harm on our roads. Speed is often part of the equation, yet most speeders believe they are skilled enough to drive over the limit, and rather it is the other drivers who are the problem.
Clemenger BBDO took this and developed a campaign that supported this belief, by highlighting that other drivers do make mistakes and you can't control that. But you can control your speed.
What resulted was a...