Mountain Dew: Pinball Skatepark
Categories: Most Effective PR/Experiential Campaign Fast Moving Consumer Goods (FMCG) Most Progressive Campaign Best Strategic ThinkingAgency: Colenso BBDOClient: Frucor Beverages Ltd
Summary
Who would have thought one skate park could deliver so much. Yet, the Mountain Dew Pinball Skate Park built such brand love and connection with its audience that sales of the global soft drink, and its three new variants, skyrocketed. Frucor Beverages Ltd is still receiving requests to bring the skate park back, but for now it can bask in the glory of winning a Gold...