Love from Land Rover
Agency: YRClient: Land Rover
Summary
2015, the final year of production for the Land Rover Defender - and Land Rover needed to celebrate this milestone, create a relevant Kiwi story, and sell a lot of Defenders. YR's "Love from Land Rover" campaign exceeded all of its commercial targets, told a uniquely New Zealand story that resonated with a million Kiwis and audiences around the world, reignited love and life back into the Land Rover brand and was a resounding success story for sales.
Key Learnings
The story portrayed the passion New...