Booths: Brand identity
Smith &+ Village
Executive summary
Growth, beating the market and the best trading day in 166 years
Very few markets are as cut-throat as supermarket retail. The story of Booths is a real David and Goliath story of how a small, regional food and drink retailer, dedicated to quality products, honest relationships with suppliers and personal service for consumers has used brand and design thinking to stay ahead of the market in one of the most vicious trading environments in living memory.
Originally briefed to refresh the corporate identity for one new store in 2011, Smith &+...