Why sensory marketing is more than just being touchy-feely

Marissa Franke

This article explores best practices for spatial and haptic marketing experiences which incorporate touch, physical movement and immersive environments.

Everyone is talking about spatial and it's easy to explain why.

Unlike digital experiences which primarily rely on visual and auditory stimuli, spatial and haptic encounters tap into the tactile, proprioceptive (the sense of self-movement, force, and body position), and sometimes olfactory senses. And as humans, we all want that.

By incorporating touch, physical movement, and immersive environments, these experiences create a more holistic and memorable brand interaction.

However, sensory marketing which is the foundation for retailtainment and experiential marketing is a lot more serious than just being touchy-feely.

According to Rhonda Hadi, Associate Professor of Marketing at...

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