What we know about GDPR and EU data law

Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.

GDPR was a major change for brands – globally, not just in Europe – which required them to become accountable for data protection and prove compliance. It necessitated brands to improve the transparency of their communication regarding the use of consumer data and adhere to higher standards for gaining consumer consent. However, GDPR was not just about compliance but an opportunity to address some of the key issues with digital marketing and build consumer trust. Further legislation like the Digital Markets Act and Digital Services Act, designed to reign in the power of big tech, ensures further consumer protection and...

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