The Greenprint: An actionable guide to impactful environmental advertising

Chiara Manco

New research from System1, ITV and Richard Shotton reveals how advertising can promote positive behaviour change, benefiting both brands and the planet.

This article is part of a Spotlight EMEA series on how brands can shift the sustainability conversation. Read more

Can advertising help promote greener behaviours?

From the very first time this question came up with our partners at ITV, we believed the answer to be yes. For starters, plenty of research tells us consumers want brands to play a role in tackling the climate crisis – but this does not make the task less challenging. Together, we wanted to create a playbook for the industry to step up to this challenge through powerful...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands