How generative AI is redefining the game for marketers, and what can they do about it?

Kimberley Hardcastle

Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content.

ChatGPT is the fastest consumer application to reach 100 million active monthly users, achieved in just two months. To put this into perspective, it took TikTok nine months to achieve similar user figures. With a reported 60% of Gen AI traffic and the 24th most visited website globally ChatGPT has a solid lead for now, but how is it changing the landscape for marketers?

What is Gen AI and how is it set to transform marketing?

ChatGPT is a form of Generative AI, a type of artificial intelligence that refers to deep learning models which...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands