Will your brand’s global vision for building customer relationships work in Asia? Is your data strategy tailored to local nuance? Are you clear on how and why APAC consumers will and won’t share data?
In short, do you understand local data cultures? Technology is a powerful tool and underpins many great brand experiences. We are seeing rapid adaptation to address digital privacy concerns but, ultimately, it is people’s attitudes and beliefs towards the data being collected which will determine if these bring commercial success.
Marketers who can grasp this very human layer of complexity are poised to build customer relationships...