Understanding how we behave differently online: Part 2 - Why there is less pressure to conform online
Crawford Hollingworth, Liz Barker and Jamie HallidayThe Behavioural Architects
In the last decade we have learnt more about our behaviour than in the last 100 years. We have begun to map the human behavioural blueprint! Whilst much of this learning has been in the offline, ‘real’ world, there is now an emerging focus on how these insights can also be applied to understanding our ever-expanding digital world.1This is important because the online environment affects our behaviour in very different ways....