Behavioural Economics Primer: Default bias
Behavioural economics
This article is part of Warc's Behavioural Economics Primer.
When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often 'go with the flow', acting without considering other options and accepting what has been chosen for us.
A very simple example is the default (factory) password setting for our mobile phones or our voice mail, which we often never get round to changing.
If we were to make a wholly rational decision, we would consider the different...