Bajaj V: The Nation's Bike
Akshaya Karanth
Campaign details
Brand: Bajaj VBrand owner: Bajaj MotorcyclesLead agency: Leo Burnett, MumbaiCountry: IndiaIndustry: Motorcycles, bikesMedia: Cinema, Events & experiential, Integrated, Internet - general, Internet - microsites, Newspapers, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Television, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
This case study describes how Bajaj Motorcycles's V became one of the most anticipated & successful launches in the category's history by bringing an entire nation together.
Bajaj Motorycles, one of India's leading...