Landor Perspectives 2009 – Sex and the c-store, or getting the toilets right
Peter Knapp is executive creative director of Europe and the Middle East at Landor Associates.
Even if you've never watched Sarah Jessica Parker and her coterie of Prada-wearing, cocktail-swilling best mates on a shopping expedition in downtown Manhattan, you'll be well aware of the twenty-first-century woman's dedication to the art of shopping. Women in Europe and the United States control 70–85 percent of consumer goods spending, according to various estimates, but it's not an indiscriminate spend.1While retail outlets relating to the three F's—fashion, food,...