Packaging for a small planet: Navigating the sustainability maze (Landor Perspectives 2011)
Brad ScottLandor
What's the best way to make product packaging ecofriendly?
Clients and colleagues frequently ask me some variation of this simple question. At least on the surface it appears simple enough, with a few simple answers: Using recycled cardboard and vegetable-based inks. Reducing the size of the box. Putting a recycling logo on the back panel.
Simple, right? Maybe not. To begin with, eco-friendliness is only one component of a broader issue—sustainability.
Acting sustainably means maintaining a balance and not depleting your available resources. In business...