Atom Gum: Turning challenge into opportunity
Bitop Das Gupta
Campaign details
Brand Owner: PRAN FoodsLead agency: Grey Advertising BangladeshBrand: Atom GumCountry: BangladeshIndustry: ConfectioneryMedia: Newspapers; Radio; TelevisionBudget: Up to 500k
Market background and cultural context
Atom Gum is a chewing gum brand of PRAN Foods Ltd. – a subsidiary of one of the fastest growing conglomerates of Bangladesh.
However, the chewing gum category has been established in Bangladesh by Perfetti Van Melle with their two brands Centre Fresh and Centre Fruit. Innovation of mint flavoured liquid filled gum,...