ATELCA: SUBT1TL3S

Carlos de Javier, Aleix Bou, Ariadna Céspedes, Joan Dalmau et al.

This case study shows how ATELCA, a support organisation for children with Specific Language Impairment (SLI), raised awareness for this syndrome in Spain by altering the subtitles of a popular TV Series.

Campaign details

Brand: ATELCA (Asociación Trastorno Específico del Lenguaje de Catalunya)Brand Owner: ATELCA (Asociación Trastorno Específico del Lenguaje de Catalunya)Lead Agency: Contrapunto BBDOCountry: SpainIndustries: Charities & voluntary organisationsMedia Channels: Online display, Other & ambient mediaBudget: No budget

Executive Summary

Specific Language Impairment (SLI) is a syndrome hardly anyone knows about and which prevents a child from understanding and learning languages. ATELCA asked us for an action to raise awareness of this disorder. They didn't have any budget at all, so we had to come up with an innovative...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands