Association of Healthcare Providers (India): Save the doctor
Neha Chopra
Campaign details
Brand Owner: Association of Healthcare Providers(India)Lead agency: McCann WorldgroupBrand: Association of Healthcare Providers(India)Country: IndiaIndustry: Public healthMedia: Events and experiential; Public relations; Social mediaBudget: Up to 500k
Market background and cultural context
India has the highest number of medical colleges in the world:
- There are 387 medical colleges in the country: 181 in government and 206 in private sector [Source: Client Data];
- 45,000 MBBS seats but only 12,000 PG seats [Source: Client Data]: The Ministry of...