Warner Bros.: PAN theatrical release
Summary
As the theatrical campaign for PAN was unfolding the Warner Brothers Home Entertainment team was strategically aggregating BIG data from over 30 data sources in order to ensure their campaign could be data driven to achieve maximum ROI in the follow on months.
Entertainment marketing, creative, and media teams are forced to move at the speed of light. Small cross functional teams are developing creative and targeting strategies while simultaneously constructing integrated media plans - all across several campaigns at once. While this is an example focused on how BIG data was applied to...