Unilever: Dirt is good
Unilever
Summary
East is East and West is West but if the Twain shall never meet how do we land global campaigns that can travel on the forward thinking brand- Dirt is Good. On the face of it Mums around the world are very different and yet how do we find a common platform to talk to them about how Dirt is good in Child development. Project Mamma Mia and Iconic talked to Mums, Grand Mums and Great Grand mums and their children using ethnography diads, triads, To Brand users, Competition users, even to Experts like...