Microsoft: It's a Great Time to be a Family
This case study focuses on the insights that drove Microsoft to successfully use a single campaign for multiple products during this holiday season vs. stand-alone, single-product campaigns.
Business Context and the Insight that Drove the Idea: Show our products together
Through research and testing, we know that when we talk about our products together under the Microsoft 'umbrella', it sparks interest and desire in each product – the power of association. This idea puts the PC at the center while showing the cool and interesting things consumers can do with...