Out-of-home reloaded: Hyper-local advertising at scale
The Hyper-Local Marketing Opportunity:
Marketers in the CPG and Retail space have been struggling to find the right formula to reinvigorate growth that continues to be less than stellar. It is not as if there is no growth, it is more about the breadth and consistency of growth that has been the primary concern.
[Note: IRI Times & behavior catalysts Report, Jan 2016 provides a detailed review of category performance].
There has been steady recovery since the Great Recession of 2009; just the recovery...