One measurement to rule them all: How Pandora and other companies are attracting media buyers by creating a transparent audience
Triton Digital
Business Issue or Marketing Dilemma?
The competition for attention from advertisers is fierce between all media, including terrestrial radio, streaming, print and mobile. As a result, it is increasingly important for media companies to provide comprehensive and granular data in order to demystify their audience for potential advertisers. While there are a number of hurdles to reliable cross-platform audience measurement – from new technologies to global market conditions – standardizing the way we gather data enables broadcasters to...