Agency: Ogilvy & Mather | Author: Janet Grimes |
World Wide Fund for Nature - Turning ignorance into direct action
THE BUYER BEWARE CAMPAIGN
In April 1994, World Wide Fund for Nature UK launched a campaign dubbed 'Buyer Beware' in conjunction with TRAFFIC1, HM Customs and Excise and BAA. Buyer Beware aimed to educate the millions of people who pass through London's airports each year about the illegal and non-sustainable trade in wild animals and plants, and ultimately lead to a change in their behaviour, ie to stop them buying products made from endangered species. Videos were shown...