Campaign details
Brand: WhiskasClient: MarsAgency: Google Creative Labs
Summary
If the Internet had an official pet, it would definitely be a cat.
With over 30 million Google searches monthly, cat videos are the most popular content category on YouTube.
Surely this was favourable for Whiskas, the no. 1 global cat care brand but how could a relative newcomer to digital stand out in such – a crowded arena?
And how could Whiskas leverage this whilst being true to its brand purpose (the lead authority in cat care) and growth philosophy?
Upon realising an opportunity in...