what3words: Making the mundane matter

Proprietary geocode system what3words built everyday relevance and drove downloads and monthly app usage in the UK with a humorous TV campaign featuring an elderly couple stealing their neighbour's online deliveries.

Making the Mundane Matter: How planning made everyday precision matter to Britain with what3words

All strategists are problem solvers.

We want to define the laser focused problem, that leads to a gritty tension, reveals a blazing insight that jumps to extraordinary creative, shakes up the industry, smashes into popular culture, transforms the brand, and nails the big commercial objectives.

This paper shows that more often than not, inspiration and insights only find you when you are switched on and working hard: in the office and in life.

what3words became globally famous for helping people in extreme situations and moments of urgent...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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