Campaign details
Brand: ChildlineAgency: The Gate London
Summarising
There's more to this tale than meets the eye.
On the surface, it's the story of making Childline relevant to a new generation who desperately needed it. On the surface, you see Hollywood production values, exquisite craft, and Radiohead's Creep on the soundtrack.
But we'll reveal the story underneath all that: how a passionate planning team made it all happen on a tiny budget, by making empathy the strategy at every stage of the process.
How Planning used quant data in a totally new way to reveal the emotions...