Campaign details
Brand: TurkcellClient: Ilker KuruözAgency: R/GA London
Executive summary
Turkcell - Turkey's largest telecommunications company -is on a mission.
Its mission is to transform from being a telecommunications brand to being a lifestyle brand - covering everything from music streaming and messaging to connected homes and TV on demand-through its suite of connected products and services.
This is the story of how Turkcell began to live its mission by tackling a global problem that is particularly acute in Turkey: diabetes.
The disease contributes to one in three deaths and affects one in seven Turks....