Campaign details
Brand: Change PleaseClient: The Big Issue/Change PleaseAgency: FCB Inferno
Summary
This is the story of a planner having a moment of insight over a cup of coffee between meetings that led to an idea - nothing new there then. But this idea was then taken proactively to a client with the perfect brand fit and after eighteen months of stop-start development it became a reality. An initial £10k investment in that idea has led to a business that has turned over Elm in just over a year and saved the government £600k. The...