Campaign details
Brand: Stella ArtoisAgency: Mother London
In a complex, ever-changing world, adaptability isn't just a necessity; it's an artform
Some APG papers are simple, sanitised stories of how a single strategic revelation unlocked the answer to a clear problem.
This is not one of those papers.
Instead, it's a gloriously honest parable of how achieving enduring success in a complex and ever-changing world requires one thing of brands and strategists, above all: The Art of Adaptability.
At its heart is an iconic brand that needed to adapt to survive. A brand battling global competition that dwarfed...