Scope: Disabling Awkwardness - redefining prejudice and changing behaviour around disability
Matt Tanter, Ruth Chadwick and Mike Alhadeff
Campaign details
Client: ScopeAgency: Grey LondonBrand: Scope
Summary
Ever had that feeling when you're talking to someone with a disability? You stare a little too long. You know they've seen you do it, so you feel uncomfortable and can't look them in the eye. It's painfully awkward.
The truth is, we all have. And Scope wanted to put an end to this feeling of unease.
They had a vision of world in which disabled people are treated...