Campaign details
Brand: The Royal National Institute of Blind People (RNIB)Client: The Royal National Institute of Blind People (RNIB)Agency: The&Partnership
Summary
How do you catapult a niche 150-year-old brand into the 21st century? In 2018, The Royal National Institute of Blind People (RNIB) decided to find out, setting itself the ambitious task of relaunching as a modern, mainstream, agent of change.
Many challenges stood in its way.
After years of underinvesting in its brand, most people didn't know who RNIB was or what it did; unprompted brand awareness was very low, its brand...