Refuge: Making it happen by making it personal
Simon RobinsonBBH London
Summary
Most of us, at some point, have felt that we wanted to do more good. To use the talent and tools we have to hand to make things better, if only slightly.
If only it wasn't so bloody hard.
If only we had clients addressing the issues we're passionate about. If only clients addressing the issues we're passionate about had the resources to create great campaigns.
We don't really have those excuses anymore. This is a story about planning that makes things happen: when insights come...