Campaign details
Brand: QuornAgency: adam&eveDDB
Summary
"By 2030, the biggest impacts of climate change will be irreversible."
(The United Nations)
We talk a lot about what we, as individuals, can do to help the planet in small and incremental ways.
But we talk very rarely about what we, as industries, can do to help it in bigger, more fundamental ways.
So, this is a paper - by planners and marketeers, for planners and marketeers - that outlines five key shifts we believe our industry can make to reverse a crisis that's still within our power to reverse....