Campaign details
Brand: Prescription Medicine In Chronic Spontaneous UrticariaClient: Multinational Pharmaceuticals CompanyAgency: Publicis LifeBrands
Summary
In the world of healthcare communications, the strict regulatory environment and complex audience mix often means that brand impact and recall across campaigns is purposefully limited. In a world where nothing is allowed to look or feel the same, how do you build a brand? Taking the solid principles of insight, idea and brand values so well established in consumer brand building, the Publicis LifeBrands planning team took a world leading pharmaceutical client on a journey from disparate campaigns to...