Agency: Ogilvy & Mather | Author: Not credited |
Pony - A Brand called Horse
They do mostly girls' shoes and girls don't care what they wear.
(Male, 15 years, Liverpool)
They used to do those crappy blue things with the stupid tongues.
(Male, 12 years, Birmingham)
I just can't understand why anybody would name a sport's shoe after a small horse.
(Male, 16 years, Newcastle)
THE PONY BRAND SITUATION 1991
In the race for dominance in the UK sports goods industry, the...