Campaign details
Brand: Pedigree PetfoodsClient: Mars PetcareAgency: AMV BBDO
Pedigree is the biggest pet food brand in the world feeding 75,000,000 dogs worldwide.
Its global success is in part driven by the hugely impactful 'Feed the Good' global brand strategy and platform that we developed in 2015.
But Europe, the brand's most complex and competitive market, was lagging behind the rest of the world in launching and investing in Feed the Good due to a plethora of product priorities it is under pressure to manage and maintain.
Our job was to find a strategy to...