Agency: | Author: Dan Izbicki |
Orange: Everyone Wants To Be in a Group
THE CHANCE TO REST ON OUR LAURELS?
1996: The year Orange's subscriber base doubled, market share increased by 64%, annual share of market growth rose by 90% and the company floated on the stock exchange for 2.45 billion. Advertising awareness was as high as BT service and brand images were all strong. So, any ideas for 1997? More of the same I think. Orange account planners can take the year off, coming in every month just to check the tracking results . . .
Unfortunately not! While...