Campaign details
Brand: New York LifeAgency: Anomaly New York
Summary
How would you like to feel at the end of your life?
It's a difficult question to ask someone and a hard one to answer.
When you actually talk to people about it, a poignant truth emerges.
People want to feel the profound peace of knowing they laid the foundations of a better future for those they love, even though it is a future they will not be a part of.
To hear people talk of this desire is to be moved by its sincerity, simplicity and...