Agency: | Author: Michael Wade |
MasterCard
MasterCard is not a credit card at all, its an electronic payment system that guarantees your affiliated branded credit card, however branded, will be accepted, not just in the UK but also all around the world; so while you can never own a MasterCard card you can own a card thats a MasterCard system card, e.g. a Barclaycard MasterCard card, or a NatWest Gold MasterCard. Unsurprisingly, no one understands even half of this.
The Team
Client : Rita Broe, Marketing Director, MasterCard UK
Agency Planning : , Director of Planning, Publicis
Creative : Steve...