Agency: | Author: Not credited |
Make us famous - but no ads please
By understanding the trade and the consumer, and the relationship between them, Palmer Hargreaves developed a campaign to create brand awareness in a market known for its lack of interest or knowledge.
By positioning Continental Tyres as being 'good - because they're German'. Palmer Hargreaves helped to move Continental Tyres from a virtual unknown, to the UK 'Premier League', in under 2 years.
Introduction
Planning helped to identify a very clear opportunity and position for Continental Tyres within what must be described as a mature, but very...