Agency: | Author: Jackie Boulter |
BT Corporate: Building a reputation
The background
It was March 1996. BT had a new Chief Executive, Sir Peter Bonfield. The Telecommunications industry was becoming an increasingly fast changing, complicated but exciting sector: competition was increasing furiously, major alliances in Europe and Asia Pacific were becoming a key feature of the landscape; convergence between computing and telecommunications technologies was increasing; social and economic trends showed telecommunications consumption habits are changing; but, it was felt that regulation was still to an extent, constraining BTs freedom to operate within its home market, to a degree which might...