Agency: Saatchi & Saatchi | Author: Derick Walker |
Be the best - Army recruiting campaign 1993-1995
Excerpts from the memoirs of a staff officer (planning) during the Army recruitment campaign, 1993 to date
BOSNIA, SEPTEMBER 1995
Sarajevo is a long way from Charlotte Street. Yet some of the men and women successfully recruited by the Army advertising over the past year are already here, proving their worth, both to the United Nations and themselves, enforcing peace in difficult circumstances and providing invaluable aid to this troubled part of the world.
As in the Army, intelligence gathering and...