Campaign details
Brand: ArgosClient: ArgosAgency: The&Partnership
Summary
By early 2017, Argos had been championing the speed of its market-leading Same Day Delivery service in brand communications for the best part of two years. Yet due to hard held beliefs and the nation's nostalgic love of the catalogue, it had been a challenge to radically shift perceptions of the brand.
To embed Argos as a modern retailer that understands its customers' needs, we took our strategy up a gear for Spring Summer 2017: rather than just talking about being 'fast', we set out to 'own today,'...