Agency: Saatchi & Saatchi | Author: Dick De Lange |
Road & Traffic Authority – Time to take note
Silver Award – Campaign for Public Service & Charity
Agency: Saatchi & SaatchiClient: Road & Traffic AuthorityService: Slow Down Campaign
Being young is all about being active; packing 25+ hours of life into 24. Living life 'full-on' means rushing around, and rushing on the road means speeding. Who would have thought that something as innocuous as rushing could be fatal?
SYNOPSIS
Remember way back when days were long and full of fun? Well somewhere between the age of 15...