We should know by now: Why so many of us are still baffled by digital and big data, and what you can do about it
Chuck Kapelke
Haven't you heard? We are living in the golden age of marketing, when digital tools provide mindblowing opportunities to connect with consumers around the world on a real-time, personalized basis, and marketers can gorge themselves on data from countless sources to make smarter business decisions than ever before.
So why is it more than four out of five marketers are still struggling with data, and two-thirds of CMOs feel like they can't cope...