Spots on film get noticed in HD

Melanie Jones

Argues that the essence of a television commercial has not changed, in spite of the increase in viewing options and technology such as high definition format, etc.

Spots on Film get Noticed in HD

Melanie JonesCommercials Entertainment Imaging Division Eastman Kodak Company

Years Ago on Television Screens Across the Nation . . . An announcer named John Stevenson greeted the television audience during the opening seconds of the first episode of the classic I Love Lucyshow. He said, “Good evening and welcome. In a moment we'll look in on Lucille Ball and Desi Arnaz. But before we do that, may I ask you a very personal question? Do you inhale? ” He went on to speak about the virtues of a brand of filtered...

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