Spark: Kupu

Spark, a telecommunications brand, encouraged more Kiwis to learn the native language of Māori across New Zealand by using contextually-targeted translations to reach its audience.

Campaign Purpose

Unprecedented global connectivity is contributing to the decline of indigenous languages. On average, one language dies every 14 days. While New Zealand's te reo Maori has seen an increase in revitalisation efforts, learning opportunities remain limited. Just 3% of the population speak te reo fluently.

As a Kiwi company and leader in technology, Spark - New Zealand's largest telco - was in a unique position to help and deliver on their purpose: to help all of New Zealand win big in a digital world.

Our vision was to provide Kiwis with a more accessible and easier way to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands