PR steals the spotlight
John Wolfe
Helen Ostrowski remembers the days when public relations was treated essentially as an afterthought by ad agencies working on a marketing communications plan for a consumer product or service. “When I started 14 years ago in this business and found myself working on a consumer campaign, the ad agency would call a few days before the pitch and ask for a couple of ideas and slides,” says Ostrowski, CEO of the New York–based global PR firm Porter Novelli. “Later we progressed to a week's notice, and we were allowed to go to the meeting.”...