New need for brand identity guidelines

Michael Bürgi

The COVID-19 pandemic’s impact also forced many brands to reimagine themselves as digital entities, not only building branded experiences online as part of their marketing efforts but also pivoting, at least in part, to operate in the online space.

Clubhouse, the new audio-only platform, happens to be the hottest social media app right now, as its value just skyrocketed to $1 billion. It's only a matter of time before marketers try to get in on the action. Opportunity aside, one huge challenge those marketers will face is not only translating their brand identity into audio-only form but also ensuring that translation fits all other expressions of the brand.

Harry Campbell/theispot.com

This is where a multitude of brands and marketers find themselves these days, whether they want to or not: keeping their brand identity intact and as...

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