Mobile Event Marketing
An Innovative Solution to Bring the Brand — and the Event — Directly to the Customer (See Figure 1)
Robbie CollinsNortel Networks
For many of us in marketing organizations, when we think of event marketing we think of trade shows, privately sponsored seminars or product training sessions, or even customer hospitality programs at premier sporting events. Event marketing traditionally means popular venues, high-end promotions, and creative ways to encourage customers to join us away from their offices.
Recent events — the burst of the technology bubble, terrorism threats to homeland security, and shrinking travel...